In today's world, where every contact point surrounding consumers is integrated through digital means, there is a demand for customer-centric communication design. Companies are faced with the urgent challenge of engaging in digital business initiatives. Furthermore, in the highly globalized modern era, companies aiming to expand into the global market face challenges such as adapting to the lifestyles of local consumers and regulations while at the same time maintaining their brand image. This challenge is compounded by the task of managing multinational project teams with language and cultural differences. For foreign companies operating in the Japanese market, the challenge is to achieve optimized communication with Japanese consumers while remaining true to their home country's core strategy. To achieve this synergy of goals, it is essential to have a partner who has in-depth knowledge of the domestic market.
To address the challenges faced by client partners, Dentsu Digital brought together a professional group consisting of over 150 digital business specialists with extensive experience in global projects to form the Dentsu Digital Global Center. Diversity is core to the new team which is comprised of members from various specialties and backgrounds from more than ten countries. The team is able to leverage their expertise and knowledge in all aspects of digital business, including advertising, media, data & technology, CXM (Customer Experience Management), business transformation, and creative services, all offered in multiple languages. This enables comprehensive and integrated support for global business, not limited to specific business areas.