DENTSU DIGITAL

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Global CX/DX Expansion Support for Japanese Companies

We support everything from strategy formulation to execution and project management in overseas expansion, leveraging Dentsu's global network.

For successful overseas expansion, deep local market understanding must be paired with comprehensive, digitally integrated management. The Dentsu Digital Global Center (DDGC) is an expert group with diverse knowledge of countries and regions, handling everything from global headquarters strategy formulation to localized strategy execution and governance framework design. Leveraging Dentsu's network and advanced digital expertise, we provide hands-on support for Japanese companies' overseas expansion.

Global Network Reach

Dentsu’s operational footprint spanning global markets.

Countries
120+

Diverse local insights

Diverse talent from over 25 countries and regions gathered at our Tokyo headquarters.

Backgrounds
25+

Global Digital Experts

A comprehensive support system powered by over 150 digital experts.

Professionals
150+

Integrated Management Framework Leading to Successful Overseas Expansion: Global Program Orchestration

For overseas business, individually optimizing the three domains of local understanding, networks, and digital integration is insufficient. Dentsu Digital supports Japanese companies' overseas expansion from strategy to implementation through our method of highly integrated management of these elements.

  • 1. Multifaceted Local Understanding and
    Localization

    Capture market and customer needs and optimize for local markets

    With deep understanding of cultures and business practices in each country, we support thorough localization that goes far beyond simple translation. We optimize strategies to local markets and build the foundation for long-term growth.

  • 2. Strong Local Networks and
    Organizational Structure

    Engage stakeholders and build sustainable driving force

    Leveraging Dentsu's global network, we design optimal coordination and governance systems with local subsidiaries and partners. We build effective organizations that keep projects moving forward without friction.

  • 3. Strategic Utilization of
    Digital & Technology

    Achieve visualization and optimization of operations through data and technology

    From marketing advancement to business process visualization, we utilize digital technology strategically. While enhancing local adaptability, we simultaneously drive global operational efficiency while proactively managing risk.

How We Scale Growth Consistently

SCOUT (Exploration Phase)

Assess market opportunities and formulate optimal market entry strategy

The Challenge
Difficulty identifying promising expansion destinations and formulate concrete market entry strategies.
Primary Support
We conduct integrated market research, competitive analysis, and audience analysis to evaluate business viability. Leveraging social media, e-commerce data, and AI-driven analysis, we visualize market dynamics and target customer profiles to build concrete entry scenarios, including PoC (Proof of Concept) design.
Diagram showing SCOUT (Exploration)

SPARK (Acceleration Phase)

Accelerate market entry and business expansion to drive business momentum

The Challenge
Sluggish brand penetration and delayed local decision-making cause early growth to plateau.
Primary Support
We bridge strategy and execution through data-driven customer experience design. We strengthen customer touchpoints by managing social media channels, producing localized content, and building e-commerce and Web-CRM platforms—driving continuous growth through data-led optimization cycles.
Diagram showing SPARK (Acceleration)

SCALE (Expansion Phase)

Optimize global business operations and maximize organization-wide ROI.

The Challenge
Fragmented regional marketing and operations lead to complex governance, operational inefficiency, and stagnant return on investment.
Primary Support
We optimize organizational structures, processes, and roles through global governance design and PMO support. By integrating data and digital infrastructure, we visualize cross-country activities to enable agile, cross-functional decision-making. We establish sustainable, scalable operations incorporating AI tools and talent development.
Diagram showing SCALE (Expansion)

Extensive Achievements with Industry-Leading Key Clients

Discover the results our methodology produces.

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Dentsu Digital Global Center

Our Center of Excellence for Global Business, based in Japan. DDGC brings together 150+ multilingual professionals to help global brands enter and grow in Japan and to support Japanese companies expanding worldwide—leveraging the Dentsu Group network to deliver integrated cross‑border solutions across media, CXM, data & technology, and creative.

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