10th Anniversary Content

A Decade of Change,
A Decade of Evolution
Why Do We Continue to Evolve?

The past 10 years of Dentsu Digital have been a history of continuous self-redefinition and updating, alongside our ever-changing clients. Looking back on our 10-year journey, we explore the next stage of our evolution.

President's Message

Representative Director and President

Koh Takimoto

Koh Takimoto, Representative Director and President of Dentsu Digital

Starting with around 700 employees, Dentsu Digital has grown into a 3,000-strong group of professionals, thanks to your warm support. We express our deepest gratitude.

Over the past decade, we have brought together expertise in advertising, creativity, technology, data, and consulting. Our 10-year journey of driving social transformation by cross-pollinating expertise across these domains is our greatest asset for pioneering the future.
Leveraging this full-stack integration capability, our ultimate purpose is 'Inspire people, create new value, and improve how the world works.'
Last year, we established core values to achieve this purpose: Deepen (“Fukameru”). Connect (“Tsunagaru”). Drive (“Tsuppashiru”). — We will 'deepen' our expertise, 'connect' across organizational boundaries, and 'drive' forward without stopping.
With these guiding values, we will continue to be your business growth partner for the next 10 years, unlocking the maximum potential of digital to co-create an exciting future together.

01. Where We Stand Today

  • Employees | Expanded from approx. 700 at our establishment to a professional group of over 3,000. *Including group companies

    Employees
    About 3,000
    Employees
  • Average Annual Growth Rate | Maintained high levels in both turnover and statutory net profit since our establishment.

    Average Annual Growth Rate
    Over 120 %
    Growth Rate
  • Net Revenue | FY2025 results. Grown to one of the largest business scales in domestic digital marketing.

    Net Revenue
    ¥ 49.0 Billion
  • Statutory net profit | FY2025 results. Reached approx. 4 times that of our establishment, continuing robust growth.

    Statutory net profit
    ¥ 10.2 Billion
  • Clients | Partnering side-by-side across industries and regions.

    Clients
    Over 1,100 Clients
  • Top Partner Certifications | Earned high recognition from major platformers.

    Top Partner Certifications
    Over 100
    Partner Certifications
  • Dentsu Group Network | Seamless collaboration with group companies in Japan and overseas.

    Dentsu Group Network
    Approx. 140
    Domestic Companies
    Approx. 580
    Overseas Companies
  • Specialized Job Categories | A diverse assembly of specialists resolving multifaceted business challenges.

    Specialized Roles
    Over 70 Roles
  • Professional Certifications | Holding numerous advanced certifications. Leading business transformation with solid technical capabilities.

    Specialized Certifications
    Over 350
    Certifications

02. Our 10-Year Trajectory

  • 2016-2018 Pioneering Holistic Marketing & Building an Integrated Support Model

    As digital transformation accelerated, businesses faced a growing structural challenge: fragmented marketing efforts. Since our founding, we have addressed this challenge through deep expertise, strong execution, and an integrated approach that brings these capabilities together. At the heart of this approach is our proprietary framework, People Driven Marketing®, which connects fragmented marketing activities into a seamless customer experience. This commitment to end-to-end partnership became the foundation on which we built the organization we are today.

  • 2019-2022 Establishing DX Capabilities & Entering the AI Era

    The COVID-19 pandemic shifted companies' priorities from customer acquisition to rethinking business models for a digital-first world. In response, we established one of Japan's largest DX execution capabilities, spanning consulting, cloud infrastructure, and customer experience (CX) design. We also helped clients navigate evolving privacy regulations through Cookie compliance and data clean room solutions, enabling both privacy protection and advanced marketing. In late 2022, we launched our proprietary AI platform, ∞AI®, marking the beginning of our next stage of innovation as we prepared for the AI era.

  • 2023-Present Becoming AI-Native & A Leap Forward in Value Creation

    As generative AI rapidly transforms the business landscape, companies are increasingly expected to integrate AI into the core of their operations. In response to this paradigm shift, we moved quickly to introduce AI tools across the organization, build a company-wide AI foundation, and accelerate our transformation into an AI-native organization. Through close collaboration with leading platform providers and deep technical expertise, we are also developing proprietary AI agents and building AI-powered marketing workflows. By combining the expertise we have cultivated over the past decade with the power of AI, we will continue to lead the next generation of marketing that inspires people.

03. The Next 10 Years

Turning Our Continuous Evolution into the Power to Drive Change

There is no final destination in our pursuit of evolution. At Dentsu Digital, we will continue to redefine and reinvent ourselves in step with a changing world.

Over the past decade, we have built strong execution capabilities and the seamless integration that connects them end to end. Today, AI underpins all of these capabilities.

As a business growth partner for our clients, we will continue to harness these strengths to inspire people, create new value, and improve how the world works.

That is why we continue to evolve. Over the next decade, we will remain at the forefront of change and co-create the future together with all of you.

04. A Look at Dentsu Digital Today