Global

Integrated solutions for global business across media, CXM, and creative

Dentsu Digital combines global strategy with practical localization to support global brands and their Japan entities, delivering multilingual digital marketing and locally tuned media operations.
We have led CX optimization for multiple international brands, helping clients establish competitive advantage in global markets.

We address at Dentsu Digital

Global Governance
Global PMO
Overseas Business Support
Services for Multinational Companies
Global Marketing
Global Customer Experiences
Global Network
Multilingual Support
Global Agency

Our Strengths
Our Services and Products
Global Network

Our Strengths

For global brands in Japan

Media planning and activation aligned to Japanese consumer insights, social media operations, website development, CRM, and omnichannel marketing.

For Japanese companies expanding globally

Go‑to‑market strategy, global website and D2C build/operations, plus global platform development and governance.

Merkle in Japan

Our Global team serves as dentsu’s Japan hub for Merkle, delivering data‑ and technology‑driven, people‑based marketing worldwide.

Dentsu Digital Global Center

Our Center of Excellence for International Business, based in Japan. DDGC brings together 150+ multilingual professionals to help global brands enter and grow in Japan and to support Japanese companies expanding worldwide—leveraging the Dentsu Group network to deliver integrated cross‑border solutions across media, CXM, data & technology, and creative.

Our Services and Products

Consulting & Business Operations

Adapt to changing customer expectations through transformation, governance, and execution.

Includes:

Go-to-market strategy
Global governance and platform standards
Project/program management, PMO
Stakeholder analysis; training for strategy/PM
Digital roadmap planning

Media Planning & Buying

Turning consumer intent into measurable outcomes with precision digital activation.

Includes:

Market and consumer insights
Data analytics; BI dashboards and reporting
Media and advertising strategy
Media buying and optimization

Analytics & Insights

Turn data into decisions that drive performance.

Includes:

Market and consumer insights
Heuristic analysis and experimentation
Data analytics
BI dashboards and reporting
CDP strategy and audience insights

Global Operations & Program Management

Run multilingual, multi-market programs at scale.

Includes:

Bilingual client relationship management
Social media operations
CMS and eCommerce operations
CRM and marketing automation operations
Digital production management; global PMO support

Experience Design and Loyalty

Design data-driven journeys, products, and content that improve conversion and loyalty.

Includes:

Customer/market insights; journey mapping
UX/UI design; concepting and prototyping
Digital strategy and content marketing
Omnichannel, eCommerce and O2O
CRM and loyalty programs
Global Design Systems

Platforms & Engineering

Design, engineer, and run secure platforms that power modern customer experiences at scale.

Includes:

Solution architecture and technical direction
CMS/DXP and website development
eCommerce development
CDP design and implementation
System integration and DevOps
Al integration

Dentsu Digital Global Center

Global Network

dentsu

As part of the dentsu group, we collaborate seamlessly across the network to bring clients the right solutions from the best of all disciplines.

VISIT DENTSU GROUP

Merkle

The Merkle Japan office operates as Dentsu Digital in Japan to help companies expand their businesses globally by providing world-class creative and advanced marketing solutions.

VISIT MERKLE