DENTSU DIGITAL

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Global

Integrated Solutions for Global Business Across Media, CXM, and Creative​

Dentsu Digital combines global strategy with practical localization to support global brands and their Japan entities, delivering multilingual digital marketing and locally tuned media operations.
We have led CX optimization for multiple international brands, helping clients establish competitive advantage in global markets.

We address at Dentsu Digital

  • Global Governance
  • Global PMO
  • Overseas Business Support
  • Services for Multinational Companies
  • Global Marketing
  • Global Customer Experiences
  • Global Network
  • Multilingual Support
  • Global Agency

Our Strengths

For Global Brands in Japan​

Media planning and activation aligned to Japanese consumer insights, social media operations, website development, CRM, and omnichannel marketing.

For Japanese Companies Expanding Globally​

Go‑to‑market strategy, global website and D2C build/operations, plus global platform development and governance.

Merkle in Japan

Our Global team serves as dentsu's Japan hub for Merkle, delivering data‑ and technology‑driven, people‑based marketing worldwide.

Dentsu Digital Global Center

Our Center of Excellence for Global Business, based in Japan. DDGC brings together 150+ multilingual professionals to help global brands enter and grow in Japan and to support Japanese companies expanding worldwide—leveraging the Dentsu Group network to deliver integrated cross‑border solutions across media, CXM, data & technology, and creative.

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Solutions

CX / DX Global Expansion Support

Comprehensive support for Japanese companies expanding globally. From go-to-market strategy to global website development, global governance, and operations—supported by the Dentsu Digital Global Center.

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LOCAL ZOOM — AI-Driven Market Insights

LOCAL ZOOM — AI-driven market intelligence powered by large-scale social media and e-commerce review analysis. Make confident global market entry decisions backed by comparative insights across target markets.

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Consulting & Business Operations

Adapt to changing customer expectations through transformation, governance, and execution.

Includes:

  • Go-to-market strategy
  • Global governance and platform standards
  • Project/program management, PMO
  • Stakeholder analysis; training for strategy/PM
  • Digital roadmap planning

Media Planning & Buying

Turning consumer intent into measurable outcomes with precision digital activation.

Includes:

  • Market and consumer insights
  • Data analytics; BI dashboards and reporting
  • Media and advertising strategy
  • Media buying and optimization

Analytics & Insights

Turn data into decisions that drive performance.

Includes:

  • Market and consumer insights
  • Heuristic analysis and experimentation
  • Data analytics
  • BI dashboards and reporting
  • CDP strategy and audience insights

Global Operations & Program Management

Run multilingual, multi-market programs at scale.

Includes:

  • Bilingual client relationship management
  • Social media operations
  • CMS and E-commerce operations
  • CRM and marketing automation operations
  • Digital production management; global PMO support

Experience Design and Loyalty

Design data-driven journeys, products, and content that improve conversion and loyalty.

Includes:

  • Customer/market insights; journey mapping
  • UX/UI design; concepting and prototyping
  • Digital strategy and content marketing
  • Omnichannel, E-commerce and O2O
  • CRM and loyalty programs
  • Global Design Systems

Platforms & Engineering

Design, engineer, and run secure platforms that power modern customer experiences at scale.

Includes:

  • Solution architecture and technical direction
  • CMS/DXP and website development
  • E-commerce development
  • CDP design and implementation
  • System integration and DevOps
  • Al integration

Global Network

dentsu

As part of the dentsu group, we collaborate seamlessly across the network to bring clients the right solutions from the best of all disciplines.

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Merkle

The Merkle Japan office operates as Dentsu Digital in Japan to help companies expand their businesses globally by providing world-class creative and advanced marketing solutions.

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