DENTSU DIGITAL

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LOCAL ZOOM

Are you facing these challenges when taking your first steps into global markets?

Limited market insights

Evaluating multiple market candidates but unsure which markets to prioritize or where to begin detailed assessment.

Incomplete decision-making data

Desktop research alone leaves critical information gaps needed for confident market entry decisions.

Time and budget constraints

Multi-market comparison and evaluation requires significant investment in traditional, on-the-ground research across regions.

Lack of real local consumer understanding

Limited visibility into local business practices, cultural nuances, lifestyles, and consumer pain points.

What is LOCAL ZOOM?
Visualizing markets and customers at speed through social media and e-commerce review analysis

AI analyzing massive public data from social media and e-commerce

LOCAL ZOOM is a proprietary market intelligence service that uses AI to rapidly analyze vast amounts of public data—social media images and posts, alongside e-commerce product reviews—to uncover target audience lifestyles and unmet needs across global markets.

LOCAL ZOOM's unique approach: Large-scale AI analysis × Multinational expert insight curation

  • 1.
    Proprietary AI data collection and analysis:
    Our custom review-analysis models and image recognition AI process tens of thousands of social media posts and e-commerce reviews at scale. We extract market differentiators and target audience personas at a scale impossible to achieve manually.
  • 2.
    Insight validation by DDGC specialists:
    Our Dentsu Digital Global Center (DDGC) team of market experts with diverse backgrounds validates AI-extracted insights and adds cultural context that data alone cannot reveal, ensuring findings are actionable and grounded in local reality.
AI network and multinational specialist team collaborating

Scope of Support & Deliverables: Comparative analysis of results paired with detailed expert reporting.

1. Product Market Analysis (e-commerce Review Analysis)

Using our proprietary review-analysis model, we apply AI to evaluate large-scale e-commerce reviews across global and local platforms. This identifies key strengths for your company and competitors, along with region-specific customer needs and preferences.

Word clouds and brand positioning radar charts

2. Customer Analysis (Social Media Image and Post Analysis)

We analyze social media images and text with AI to visualize local daily life patterns. By extracting product usage moments, fashion choices, home environments, and more, we create detailed persona profiles of potential customers based on real behavior patterns.

Consumer persona profiles with lifestyle insights

3. Detailed Reports Comparing Multiple Countries and Regions

We provide market-sizing and competitive analysis plus comprehensive findings on market characteristics and customer profiles. DDGC experts then validate and curate this analysis, adding strategic hypotheses and actionable insights in a comprehensive report. We can process data across multiple markets in multiple languages and deliver side-by-side comparative analysis.

Traditionally, comparing multiple overseas markets requires individual quantitative and qualitative research in each region, an approach too costly and time-consuming to be practical. LOCAL ZOOM overcomes these obstacles, dramatically accelerating your initial global market evaluation.

LOCAL ZOOM AI Market Intelligence dashboard and report sample

Key Benefits of LOCAL ZOOM

Narrowing down target markets

Before committing to expensive on-the-ground research, quickly narrow multiple candidate markets to the most promising few based on concrete data.

Market narrowing icon
Reduce costs and effort

Minimize investment in international travel and external research firms at the evaluation stage, while cutting internal time and resources.

Cost and effort reduction icon
Accelerate decision-making

Move beyond experience and intuition to objective, data-backed decisions for prioritizing markets with confidence.

Fast decision-making icon
Understand real local consumers

Look beyond macroeconomic statistics to see actual local values, daily routines, and lifestyle realities that shape market opportunities.

Consumer insights icon

From Engagement to Insights – Our Process

We typically deliver analysis reports within approximately 4 weeks of finalizing project requirements.

STEP 1. Define analysis requirements

DDGC members with local expertise conduct discovery interviews on your challenges and hypotheses, then define target markets, competitors, and key search terms (hashtags, keywords).

Step 1
STEP 2. Data collection and AI analysis

We collect e-commerce and social media data, then run AI analysis to extract market characteristics and customer insights.

Step 2
STEP 3. Expert review and validation

DDGC members and local specialists review findings, confirm interpretation, and validate strategic hypotheses.

Step 3
STEP 4. Report delivery and strategy support

We deliver a comprehensive report combining analysis findings and strategic recommendations, providing support for your decision-making.

Step 4

For questions, consultations, or inquiries about LOCAL ZOOM, please contact us.

Contact Us