Data & AI

Creating New Value Together

In an era where generative AI is becoming a part of social infrastructure and AI agents are transforming the nature of business, there is a strong demand for change, such as accelerating decision-making processes and automating data analysis.

Dentsu Digital supports companies in enhancing operational efficiency and sophistication, starting with the development and provision of proprietary AI solutions. We aim to fuse AI with human expertise, incorporating problem-finding skills, creativity, unique marketing methods, and the know-how and thinking behind designing emotionally engaging experiences into our AI, thereby continuing to deliver value to businesses and society.

In terms of technology, the company has been certified by major platforms as a generative AI partner in the marketing field, and in recent years has also promoted industry-academia collaborations.

We address at Dentsu Digital

#AI Utilization　　#AI and Data Strategy　　#Generative AI Support　　#Data Leverage　　#Data Analysis　　#Operational Efficiency　　#Business Process Automation　　#Marketing Transformation　　#AI Agent Development　　#Custom AI Model Development

Our Strengths

Integrated Data Management

We connect and centrally manage first-party data alongside data from various platforms and Dentsu’s proprietary sources. With strong analytical capabilities and multi-channel execution, we drive LTV growth through integrated, ID-based marketing.

Customizing AI Utilization to Address Client Challenges

We co-create AI solutions for areas not covered by existing products, leveraging the Dentsu Group’s unique data and development framework tailored to each client’s specific needs. We also provide support for more advanced LLM operations and tuning.

Collaboration Between Our 160-Strong AI Specialist Team and Major AI Tech Companies

Our AI specialist team of approximately 160 members, including development talent from our Mongolian hub, develops AI solutions through diverse alliances with major AI technology companies.

Marketing Solution Brand Utilizing AI:

"∞AI (Mugen AI)"

We offer AI products for marketing and creative support that leverage Dentsu Digital’s unique expertise. We support the business growth of various client companies with a rich portfolio of solutions that enhance all marketing operations, including automated generation of ad creatives, landing pages, and social media posts; a ChatUI that enhances customer engagement; and support for developing marketing strategies.

Learn more about ∞AI (in Japanese)

Our Services and Products

Solutions

∞AI Ads

AI-driven analysis of ad performance data, with predictive outcomes and optimization suggestions.

∞AI Chat

Enhance operational efficiency and customer engagement with chat AI powered by proprietary company data.

∞AI Chat For Sales

AI generates personalized approaches for each customer, supporting sales activities.

∞AI Social

A proprietary solution that generates social media posts for company, brand, and service accounts using AI.

∞AI LP

AI automates the analysis, generation, and improvement recommendations for landing pages, optimizing operations.

∞AI MC Planning

Automates and enhances digital media planning based on customer understanding.

∞AI CX Planning

Automate and streamline everything from media planning to execution through dialogue with AI.

∞AI Marketing Hub

Enhance and streamline marketing strategies and customer experience design based on AI personas.

∞AI Customer Twin

Build an interactive virtual customer AI by integrating diverse data.

∞AI Customer Data Hub

Improve data integration, automatic customer record generation, and analysis accuracy with AI.

OWNED HUMAN

Realize a new customer experience on owned media through the synergy of AI dialogue and UI.

Tribe Driven Marketing

Elevate social media marketing by analyzing users based on their interest-based "tribes."

Tribe Driven Marketing for X

Supports optimal social media marketing with tribe-based user analysis tailored to X.

Tribe Driven Marketing for Instagram

Support optimal social media marketing with "tribe"-based user analysis tailored to Instagram.

HUMAnalytics

Provide one-stop support from strategic planning to operation based on a variety of HR data visualized by AI.

Golden Path

Visualize the path to conversion and identify churn indicators with AI.

Generative Engine Optimization

Adapt to the changing search experience and optimize customer touchpoints with AI.

Capabilities

1. AI & Data Strategy Formulation

We provide end-to-end support from AI strategy and data utilization vision planning to data governance design, AI talent development, and organizational transformation. We have extensive experience supporting a wide range of industries.

2. Customer Analysis & Personalization

We visualize detailed customer profiles through POS/SNS/purchase data analysis, social media analysis, attribute estimation, and persona generation, supporting personalized strategies and experience design.

3. Marketing Strategy Optimization

We enable effective marketing operation and improvement through AI-powered ad placement, creative evaluation, optimization of various campaigns and LPs, and social post generation.

4. Advancement of Sales Operations

We support the efficiency and performance of sales activities by promoting data utilization in the field and introducing AI trainers and sales support chatbots. We also have extensive expertise in automating personalized sales for individual customers.

5. Automation of Support & Customer Service

We automate customer support with advanced tools like AI Chat and "Owned Human," achieving both labor savings and improved customer satisfaction.

6. Creation of New Customer Experiences (CX)

We enhance customer engagement by delivering new experiences that blend the physical and digital worlds, such as virtual humans, IoT concierges, live sports commentary, and hairstyle simulators.

7. Demand Forecasting & Automated Business Research

We utilize AI for demand forecasting in the produce, automotive, and hobby sectors, as well as for automating surveys and interview analysis, supporting highly accurate forecasting and decision-making.

8. Trend Analysis

We track changes in domestic and international market trends and consumer sentiment through social trend analysis, global discourse analysis, and the development of AI models for public opinion verification, utilizing these insights for strategy formulation.

9. Efficiency and Automation of Internal Business Processes

We drive efficiency and automation in internal business processes using data and AI, with a proven track record in data utilization through tools like Dataiku and the automation of article editing tasks.

10. End-to-End Customer Experience Design

We consistently optimize all areas of marketing, sales, and customer service with AI to achieve an end-to-end customer experience, maximize LTV, and enhance CX.