People-First Management

Our Approach to People-First Management

Dentsu Digital considers its people as its greatest asset. By enhancing people-first management and supporting each employee's growth, we believe we can maximize the value they create, leading to an improvement in the value we provide to our clients and society.

Evaluations of Initiatives Supporting Employees

Our continuous efforts to support the growth and physical and mental health of each employee have been evaluated, and we have acquired the following certifications.

Great Place to Work®
Sponsor: Great Place to Work® Institute Japan
Certified Year: 2026

Health and Productivity Management Outstanding Organization
Sponsor: Ministry of Economy, Trade and Industry
Certified Year: 2026

Three Pillars of Support

We are committed to people-first management focusing on three support pillars that align with the lifestyles and career development envisioned by our employees.

Career Support

Supporting the realization of careers employees aim for by providing growth opportunities.

DEI (Diversity, Equity, and Inclusion)

Supporting the development of an environment where diversity is accepted and all employees can work comfortably.

Well-being

Supporting work-life balance through labor environments that allow employees to spend time in good health, both physically and mentally.

Dentsu Digital by the Numbers

1. Career Support

Promoting Career Ownership

Active participation of young employees
Employees in their 20s and 30s account for over 75%, playing active roles in various positions.

Average Age: 34.7

Internal Job Posting System "DD Career Jump!"
We implement a system throughout the year where employees can request transfers to departments with openings. The number of positions is increasing annually.

Positions Posted: 138
Applicants: 34
Transfers: 26

Received Career Ownership Management Award 2023 Excellence Award (Japanese)

Training & Development

Distinctive Training Programs
We have prepared various training programs to create an environment where employees can grow.

DD ACADEMY: Supporting learning through various methods such as e-learning, group training, study sessions, and case sharing sessions to improve common and specialized skills.
Creative Academy: Our proprietary creative talent development program.
New Manager Training: Transition support spanning approximately 40 hours, mandatory for new managers, covering management theory and coaching.
Career Development Training: A program supporting each individual's career development towards career ownership.

Number of qualified employees

Project Management: 80
AI (G-test / E-qualification): 175
UX Certification: 591
Salesforce: 352
Adobe: 22
Google: 776
AWS: 63

Knowledge Sharing

Cross-departmental Information Sharing
Weekly information sharing sessions are held to utilize knowledge from other departments as organizational assets.

Average Participants: 541
Annual Shared Insights: 6,785

2. DEI (Diversity, Equity, and Inclusion)

Childcare Support

Childcare Leave Acquisition Rate
We are also promoting childcare leave for male employees.

Women: 100.0%
Men: 98.7%

The childcare leave acquisition rate is calculated as: [Number of employees who took childcare leave in the fiscal year / Number of employees whose spouse gave birth in the fiscal year]. Since the numerator includes male employees who started childcare leave in the current fiscal year for a birth in the previous fiscal year, the rate may exceed 100%.

Return Rate from Childcare Leave (Women)
We reduce anxiety about returning to work through community support during leave.

Return Rate: 100%

Average Childcare Leave Duration
We cultivate a culture where men can also take leave for their desired duration.

Women: 341days
Men: 63days

Inclusion

Employment Rate of Persons with Disabilities
We promote this through the employment of para-athletes and agricultural-welfare collaboration projects.

Employment Rate: 2.72%

The current statutory employment rate in Japan is 2.5%.

Ratio of Female Managers
This has increased from 22.5% in 2023. We aim for 38% by 2030.

Female Managers Ratio: 25.4%

International Women's Day 2024 at Dentsu Digital (Japanese)

3. Well-being

Work Environment

Average Monthly Non-statutory Overtime
Our standard working hours are 7 hours per day.

Average Overtime: 12h56m

Paid Leave Utilization Rate
We encourage leave taking through a system where 5 additional days are granted when 5 days of paid leave are taken.

Utilization Rate: 60.0%

Remote Work Eligibility
All employees can choose the workplace that maximizes organizational performance.

Eligibility: 100%

Office Attendance Rate
We utilize the office as a place for creating new value through face-to-face experiences.

Attendance Rate: 30.2%

Health Management

Pulse Surveys conducted annually
Monthly surveys monitor changes in employee mental health.

Annual Surveys: 12

Health Consultation Desks
We provide various consultation services for physical and mental health.

Internal Medical Staff Consultation Desk
External Consultation Desk
General Consultation Service: A window where employees can consult with alumni about work or private matters, supporting psychological health from a neutral standpoint.

Health Insurance Association
Dentsu Health Insurance Association provides services for recreational facilities, accommodations, and sports clubs.

Stress Check Response Rate
Regular stress checks are conducted to ensure employees are not under excessive stress.

Response Rate: 89.9%

Welfare & Benefits

Welfare System
We have comprehensive systems supporting the lifestyles envisioned by our employees.

Dentsu Health Insurance Association
Benefit Station
Defined Contribution Pension Plan
Dentsu Group Employee Stock Ownership Plan
New Medical Security Insurance (Group Type)
Health Consultation Service
Rental Property / Housing Benefits
Massage Room
Accident Insurance for Overseas Business Trips
GLTD (Group Long-Term Disability)
Comprehensive Welfare Group Term Insurance

and more

Extensive Leave System
There are many leave systems in addition to annual paid leave.

Special Leave*1
Specific Accumulated Leave
Refresh Leave*2
Marriage Leave
Child's Marriage Leave
Long-service Leave
Spouse Childbirth Leave
Donor Leave