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History BUSINESS HISTORY
2024
| Jan. |
Made Dentsu Digital Anchor a wholly owned subsidiary by integrating the
Okinawa base Strengthened the operational structure in the digital marketing field. Established "Dentsu Digital Global Center," a specialist group for Digital × Global Providing one-stop support for digital businesses required by global companies both in Japan and overseas through collaboration with overseas networks including Merkle. |
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| Jun. |
Business alliance with Fuller, Inc. Creating a new mobile app market (Capital and business alliance as Dentsu Group). |
2023
| Apr. |
Merged with Data Artist Inc. Strengthened AI technology development capabilities and big data analysis. |
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2022
| Jan. |
Established joint venture "Sumadori Co., Ltd." with Asahi Breweries,
Ltd. Promoting "Smart Drinking®" to encourage diversity in how people enjoy alcohol. |
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| Feb. |
New office "Shiodome PORT" begins its operation Realizing a new work style "Performance Based Working". |
| May |
Dentsu Digital Anchor Inc. (formerly Dig Into) joins dentsu Japan Promoting expansion of digital ad operation structure, improvement of service quality, and expansion of supported areas. |
| Sep. |
Launched "Dentsu Creative Intelligence" A cross-organizational body with Dentsu for research aimed at expanding creativity and maximizing effectiveness of advertising through the use of AI. |
2021
| Jan. |
Established Dentsu DX Ground A group-wide organization strengthening cloud integration by Dentsu Digital, ISID, and Dentsu Isobar. |
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| Jul. |
Merged with Dentsu Isobar Started a new structure as one of the largest digital marketing companies in Japan. |
| Nov. |
Established CX Creative Studio A creative organization in the CX domain by Dentsu Digital and Dentsu. |
2020
| Jan. |
Established the Kansai Office Collaboration with Cheetah Digital Co., Ltd. in supporting client loyalty strategies Promoting the use of Cheetah Digital Customer Engagement Suite in the Japanese market. |
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| Feb. |
Business alliance with Facility Japon and Wovn Technologies, Inc. Started providing barrier-free support services to make EC sites easier to use. |
| Apr. |
Capital and business alliance between domestic Dentsu Group and
Monstarlab Promoting DX by providing consistent services from strategy to product development and marketing PDCA. |
| Jun. |
Business alliance with Topgate, Inc. Started joint provision of marketing solutions leveraging Google™ technology. |
| Jul. |
Expanded business alliance area with beBit, Inc. Support for launching and operating UX organizations equipped with "UX Intelligence". |
| Sep. |
Business alliance with NEW STANDARD Started joint provision of "Brand Digital Transformation". |
2019
| Feb. |
Collaboration between Dentsu Group and Adobe KK on "Dual Funnel®
Solution" Realized improvement of marketing ROI by integrating "acquisition of new customers" and "nurturing of existing customers". |
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| Nov. |
Full-scale provision of "Customer Success Prototyping" started Supporting retention marketing with Dentsu Digital, Arm Treasure Data, PERSOL PROCESS & TECHNOLOGY, UNDERWORKS, and NODE. Business alliance with ZEPPELIN Started providing marketing solutions and joint research leveraging AR platform "ARaddin". |
| Dec. |
Dentsu Digital and Dentsu launched "People Driven DMP X (Cross)" Strengthened linkage with marketing platforms and expanded opportunities for data utilization. |
2018
| Jan. |
Established "Co-creation Innovation Lab" Supporting open innovation creation with Koizumi Hideki Laboratory, Research Center for Advanced Science and Technology, and The University of Tokyo. |
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| Mar. |
Launched "AI Creators Club®" Conducting cutting-edge creative development using AI as a specialized team jointly with Dentsu. |
| May |
Launched "People Driven Content Marketing®" Integrated and sophisticated content marketing based on "people" jointly with Dentsu and Cyber Communications. |
| Aug. | Business alliance with Wired Beans |
2017
| Mar. |
Business alliance with beBit, Inc. Jointly started supporting corporate User Experience (UX) transformation. |
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| Apr. |
Capital and business alliance with Viibar Promoting video production in the digital marketing domain. |
| May |
Business alliance with Zuora Japan K.K. Started providing integrated solutions for subscription-based businesses. |
| Jun. |
Business alliance with Kaizen Platform, Inc. Jointly promoting creative improvement of video ads. |
| Sep. |
Developed "People Driven Marketing®" Consolidated and sophisticated marketing methods within Dentsu Group based on "people" jointly with Dentsu. Established "Dentsu Digital Drive Inc." through business alliance with transcosmos inc. Jointly promoting strengthening of corporate digital marketing support operations. Collaboration with Uhuru Promoting business development in the digital marketing domain. |
| Oct. |
Concluded partner agreement with DataRobot, Inc. Started providing marketing solutions combining "People Driven DMP" and "AI". Launched "Ad Verification Promotion Council" Strengthening ad verification measures in Japan together with Dentsu, Integral Ad Science, Momentum, and Cyber Communications. Full-scale operation of "Dentsu Digital Marketing Technology Center" Strengthened marketing system domain structure with ISID. |
| Dec. |
Concluded partner agreement with Veeva Japan K.K. Supporting digitalization of the life sciences industry. Capital and business alliance with Kaizen Platform, Inc. jointly with Dentsu |
2016
| Jul. |
Established Dentsu Digital Inc. Establishment of a digital marketing specialty company within the Dentsu Group. |
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