At the “Cannes Lions International Festival of Creativity 2025,” the world’s largest celebration of creativity held in Cannes, France from June 16 to 20, our Chief AI Officer (CAIO) and Executive Officer, Satoru Yamamoto, participated as a speaker in a session hosted by Amazon Web Services (AWS) titled “How AI is Transforming Real-Time Marketing Intelligence and Creative Optimization.”

The Cannes Lions International Festival of Creativity is the world’s largest festival dedicated to advertising and communications, established in 1954.

During the session, Yamamoto joined Samira Bakhtiar, the General Manager at AWS, Wilfried Schobeiri, the CTO at Ogury, and Vinny Chisari, the Amazon Alliance Leader at Deloitte Digital. Together, they introduced their companies’ AI-driven services and solutions, and discussed how the adoption of AI is enabling new data-driven customer experiences.